Voice Activated Advertising

 

Voice-activated advertising (VAA) is a type of advertising that uses voice technology to deliver ads to users. This can be done through smart speakers, voice assistants, or other voice-enabled devices. VAA is a relatively new form of advertising, but it is quickly gaining popularity as more and more people adopt voice technology.

There are several different types of VAA. One common type is the voice-activated display ad. These ads are triggered by a voice command or query, and they are then displayed on a screen. For example, a user might say "Alexa, show me ads for pizza," and then see a list of pizza ads displayed on their smart speaker screen.

Another type of VAA is the voice-activated audio ad. These ads are played directly through the voice-enabled device, and they are often integrated into other content, such as podcasts or music streaming services. For example, a user might be listening to a podcast when they hear a voice-activated ad for a new car.

VAA can also be used to create more interactive and engaging advertising experiences. For example, a user might be able to ask a voice-enabled speaker questions about a product or service, and the speaker can then provide them with more information or even offer them a discount.

VAA has a number of advantages over traditional forms of advertising. First, it is more convenient for users. Users can simply speak to their voice-enabled device to hear ads, and they do not have to stop what they are doing to interact with them. Second, VAA is more targeted. Voice-enabled devices can collect data about users' interests and preferences, and this data can then be used to deliver more relevant ads. Third, VAA is more engaging. Users can interact with voice-activated ads in a more natural way, and this can lead to higher brand recall and purchase intent.

VAA is still a relatively new form of advertising, but it has the potential to revolutionize the way that brands reach their target audiences. As voice technology becomes more and more popular, VAA is likely to become an increasingly important part of the marketing mix for many businesses.

Here are some examples of how VAA is being used today:

Amazon is using VAA to deliver ads on its Echo smart speakers. Users can ask Alexa to play ads for specific products or services, or they can simply say "Alexa, play an ad," and Alexa will play a random ad.

Google is using VAA to deliver ads on its Google Assistant platform. Users can ask Google Assistant to play ads for specific products or services, or they can simply say "Hey Google, play an ad," and Google Assistant will play a random ad.

Spotify is using VAA to deliver ads on its music streaming service. Spotify users can hear voice-activated ads between songs, and they can also choose to hear more personalized ads by opting in to Spotify's ad personalization program.

Overall, VAA is a promising new form of advertising that has the potential to be more convenient, targeted, and engaging for users than traditional forms of advertising. As voice technology becomes more and more popular, VAA is likely to become an increasingly important part of the marketing mix for many businesses.

What is share advertising?

Share advertising is a type of advertising where a business or advertiser pays a publisher to share their advertising content with their audience. This can be done through a variety of channels, including social media, email, and websites.

Share advertising is a relatively new form of advertising, but it is quickly gaining popularity as more and more businesses recognize the value of using social proof to promote their products and services. When people see that their friends and family are sharing and recommending a product or service, they are more likely to be interested in it themselves.

There are several different ways to implement share advertising. One common approach is to use social media sharing buttons on your website or blog. These buttons allow visitors to easily share your content with their followers on social media. You can also encourage people to share your content by offering them incentives, such as discounts or coupons.

Another approach to share advertising is to partner with influencers. Influencers are people who have a large and engaged following on social media. By partnering with influencers, you can get them to share your advertising content with their followers.

Share advertising can be a very effective way to reach new customers and grow your business. However, it is important to note that share advertising is not a silver bullet. It is important to create high-quality advertising content that is relevant to your target audience. You should also track the results of your share advertising campaigns so that you can see what is working and what is not.

Here are some tips for creating effective share advertising campaigns:

Create high-quality advertising content that is relevant to your target audience.

Make it easy for people to share your content by including social media sharing buttons on your website or blog.

Offer incentives to encourage people to share your content, such as discounts or coupons.

Partner with influencers to get them to share your advertising content with their followers.

Track the results of your share advertising campaigns so that you can see what is working and what is not.

Share advertising can be a great way to reach new customers and grow your business, but it is important to do it right. By following the tips above, you can create effective share advertising campaigns that will help you achieve your marketing goals.